Advertising & Paid Ads Management
An ad account rarely fails because of targeting. It fails because the creative was made once, never tested, and points at a page that was never built to convert. We treat all three as one job.
Also called paid ads, PPC management, paid media, Meta ads, Google Ads management.
How we approach advertising
Every campaign ships with multiple creative variants — different hooks, different first three seconds, different offers — so the account has something to learn from. We build those in-house, which means a losing concept can be replaced this week rather than next month.
We run Meta, Google, TikTok, and YouTube. Which of those you should actually be on depends on your margin and your buying cycle, and we will tell you when a channel is wrong for you before you fund it.
The landing page is part of the scope, not a separate project. If the page is slow or the offer is buried, no amount of bidding strategy will rescue the spend.
What you get
- 01
Creative variants
Multiple hooks and formats per concept, built to test
- 02
Campaign build
Structure, audiences, bidding, and conversion tracking
- 03
Landing pages
Built and tuned alongside the ads, not after
- 04
Test cadence
Scheduled iteration on the winners, cuts on the rest
Advertising questions, answered
What is the minimum ad budget worth running?
Below roughly a thousand US dollars a month in media spend, a paid account cannot gather enough data to optimise, and management fees eat too large a share of the budget. Under that threshold we will usually recommend organic channels first and say so during scoping.
Do you write the ad creative or do we supply it?
We produce it. Creative is the single biggest lever in a modern ad account, and outsourcing it to the client is how agencies end up blaming the assets. Video, static, and copy are all in scope.
Which platform should we advertise on?
It depends on how considered the purchase is. Impulse and visual-led products generally perform on Meta and TikTok; high-intent, solution-aware searches belong on Google. Long consideration cycles often justify YouTube. We audit before recommending, and we would rather run one channel properly than three thinly.
Often paired with
Digital Marketing
Strategy, channels, and reporting in one place — so your marketing stops being seven disconnected experiments.
Read moreCreateVideo Editing
Short-form edits, ad cuts, colour and sound for social, campaigns, and product launches.
Read moreGrowSocial Media Marketing
Calendars, production, scheduling, and replies that keep your feed consistent without eating your week.
Read moreNeed advertising?
Tell us the shape of the project and we'll come back with a scope and a number — usually within one business day.